Don’t take these steps before you start affiliate program, and you are doomed to FAIL!Isn’t it a good idea to ensure success even before you start affiliate program. Here are the steps you need to work upon make sure your affiliate program is a big success.
Conversion Of Your Site: - Your site should have a reasonably good conversion. Conversion standards may vary from industry to industry and product to product. Anything around 1% is good. Good conversion is critical because when your affiliates send traffic to your site they should get reasonable returns. If you want to attract affiliates who do PPC promotion then you should have a very good conversion. Decide On The Niches To Be Tapped: -Decide on the various niches in your industry you want to tap. You need to understand customer behaviour & create landing page for each niche. Test & Fine Tune These Landing Pages: -Use PPC to test and fine tune these landing pages. Do not start affiliate program until you are able to achieve reasonably good conversion. Decide On The Commission Payment Structure: - Do some market research and find out what your competitors are offering to their affiliates. Keeping this in mind you have to decide on your commission payment structure. It should be attractive enough to win over your competition. Get Your Product Data Feed Ready: - (Ignore this step if you do not have multiple products) After you have uploaded your product catalogue, create a CSV or XML file that contains the image URL, Price & other details that you want to offer to your affiliates. Get Ready To Take Orders Through Phones: - If you are planning or already have a system to take orders through phone then train your operators to ask for affiliate code while taking orders and this will boost affiliate’s confidence. Decide On The Affiliate Network Or Affiliate Tracking Software: -Here’s a critical decision that needs to be taken. You have to decide whether you want to join an affiliate network or want to have affiliate program in-house. When you are new to affiliate program then it is highly recommended that you join an affiliate network rather than having it in-house. Although, having an in-house affiliate program gives you better control and cost effectiveness, it is difficult to get the ball rolling. Allocate Your Time For Affiliate Management: - It is critical to allocate quality time for your affiliate program’s day to day management. Your affiliates need a lots of help and pushing before they can start performing. If you are already stretched to your capacity and can not dedicate time to your program then it best to offload this job to either an in-house affiliate manager OR outsource it to an affiliate management company. After you have fulfilled all the above requirements you are ready to start affiliate program and you can be confident that it will succeed.
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